SinceAppStorewassetup,ithasbeensellingconsumersonesimpl...

問題詳情：

Since App Store was set up, it has been selling consumers one simple thing choice. Whether you wanted to play games, read the news, or do a thousand other things, there was something for whatever you desired.

Then something funny happened. Logging into the App Store today is like going into a shopping mall with only a coupon(優惠券) for one thing: There's so much choice; it might be easier to give up than to choose.

It isn't consumers who are burdened, though. Too much content of all kinds also has economic effects. When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.

So what is the way forward? It may well be to turn less choice itself to the marketing strategy. There are already signs that this is happening. Firstly content companies are looking to prevent their offerings from getting lost in the tons of stuff. Most obvious is Disney, which is planning to open its own streaming service next year. The point is to narrow the focus so that those seeking Disney cartoons will have one place to go, rather than being around various services.

Yet if that represents a careful first step, there are more extreme options too. Consider the idea of a wine club: from tens of thousands of bottles each year, subscribers pay someone to select the most interesting ones. Perhaps what comes next for digital content is similar﹣carefully selected offerings from trusted sources that put choices in the hands of someone else in order to get rid of the anxiety of choosing.

Up to now, too much choice in digital media has only one solution: the algorithm(運算法則). But we' ve seen the trouble with algorithms on You Tube They feed you only what you've already said you like, not things you may not know you re into. Worse, they have a tendency to serve up disturbing content. The way forward can’t simply be more or better algorithms.

Instead, it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.

As we move further into the digital revolution, what people ask for is clear: Less.

will too much choice of content on the market result in?

shutdown of companies                          anxiety of consumers

poor quality of products                          slowdown of economy

h of the following statements is TRUE according to Paragraphs 4 and 5?

ent companies should withdraw their offerings online

ent companies should post their offerings on App Store

ent companies adopt different methods to narrow the consumers focus

ent companies open their own streaming services on You Tube

do algorithms probably respond to consumers needs?

make a better choice for them                help to remove disturbing content

change their interest in digital media      fail to offer what they possibly like

is the authors attitude towards limiting the choice consumers have ____.

oving.               tical                   sing.                 ral

【回答】

1.B; 2.C; 3.D; 4.A 解析：1.細節理解題.第三段最後一句"When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy."可知市場太多的目錄選擇導致了消費者的焦慮情緒,故選B. 2.推理判斷題.根據第四、五段的具體內容和段意,可知這兩段主要講述的是不同公司如何幫助消費者縮小選擇範圍的.故選C. 3.細節理解題.細節理解題.倒數第三段倒數第二句"They feed you only what you've already said you like, not things you may not know you re into."可知計算機程序對消費者需求的反應是,只給他們已經説過的喜歡的東西,而不是他們可能喜歡的東西.故選D. 4.觀點態度題.根據倒數第二段"it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from."可知作者是支持限制消費者擁有的選擇的,故選A.

知識點：社會現象類閲讀

題型：閲讀理解