“It’s enlightened self-interest, and there’s nothing wrong with that,” said Rob Densen, the founder of Tiller, a consulting firm that advises major corporations on their charitable giving programs.
And people's choices in charitable giving, study, voluntary work and travel are guided, not surprisingly, by the sort of groups that make them feel good.
The Obama administration is also proposing to reduce the tax break for charitable giving.
But charitable giving is unquestionably on the up.
For every story of successful investment and charitable giving there is a more sensational story of frivolous spending.
That sends a subtle message to wealthy individuals as well, and earlier this year the massive earthquake in Sichuan prompted a good deal of soul-searching about charitable giving domestically.
Our mission to improve the market for charitable giving so that funds follow success, and our businesslike approach to analysing charities, started to ruffle some feathers.
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