His critics, and the left-wing media, will demonise him.
Or Britons demonise the EU?
Criticism of games is merely the latest example of a tendency to demonise new and unfamiliar forms of entertainment.
Many Chinese hope Obama's message of unity and respect, and his promise not to demonise China, will usher in a new era for U.S. ties with the emerging Asian giant.
Avoid arguing in front of them and above all do not demonise the other side, however badly you think your ex-spouse has behaved.