They're revelling in it.
Is it a celebration of remix culture, revelling in the endless possibilities opened up by appropriating and reusing images without permission?
I proudly pointed at the pig's feet braised in soy sauce, revelling in my own achievement.
Michael Owen would like to play more but is revelling in his role as one of Manchester United's elder statesmen. Photograph: Christopher Thomond for the observer.
Instead, Brazilians are revelling in a golden moment.
I think he's secretly revelling in all the attention.