在美國廣告業，復古風會讓消費者身入其境，“再次回味過去”，正如廣告狂人中的主角Don Draper説的那樣，復古風是西方廣告業一直以來標準的經營模式。
服務員把多餘的餐盤拿走，不代表兩個人就是單獨相處了。——Don Draper
Don Draper romanced Bethany at Barbetta (much to Betty's dismay) in Season Four of Mad Men.
Creative Director Don Draper asks Menken. "I want your kind of people Mr." Draper.
Jack dresses as Don Draper from Mad Men, complete with cigarette and glass of whisky.
On Madison Avenue, nostalgia — taking consumers to a place they "ache to go again," as Mad Men's Don Draper would say — has long been standard fare for Western advertisers.
The Don Draper look of boxy suits and starched white shirts was even re-created by American retail stalwart Brooks Brothers, which introduced a limited-edition "Mad Men" suit for $998.
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