The section on lateral thinking is both fun and frustrating.
He or she is concerned for both parties’ needs and wantsto reach consensus or use lateral thinking to explore a better solution so thateveryone wins.
It took guts, and perhaps rather more lateral thinking, for Bruce, a life-long Newcastle fan who always hankered after occupying the manager's office at st James' Park.
Exposing ourselves to traditional Japanese aesthetic ideas - notions that may seem quite foreign to most of us - is a good exercise in lateral thinking, a term coined by Edward DE Bono in 1967.
Even if they are wrong, a little lateral thinking may help shake up the field.
He believes in lateral thinking and applies management concepts to handle various delivery challenges.