Subjects covered include the marketing concept; market orientation; segmentation, targeting and positioning; the marketing mix; relationship marketing; and marketing metrics.
As part of their marketing mix, just 43% of operators saw ‘Social Media Engagement’ as ‘very important’ or ‘important’, falling well below the 88.5% for ‘Listing on Travel Websites’.
Place, product, promotion, and price-- the 4 Ps of marketing---must be integrated and coordinated in order to bring about the most effective marketing mix.
As for the marketing mix, we'll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice-cream bar.
Helen: We want to use the right marketing mix to reach our target market.
Re-evaluate the importance of each key customer segment and feeder market in the marketing mix.
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