Air lines as part or the tertiary sector can draw lessons herein; they can know customers better and narrow the gaps to improve service quality.
There is nothing new about this as a long-term economic goal, but in recent years there has been a growing policy emphasis on the industrial and (especially) tertiary sectors.
The METI's tertiary sector activity index for 2q rose 2.6% QoQ, marking a sixth consecutive quarterly increase.
The rise of the tertiary sector was by no means accidental and it was backed up by corresponding theories.