The advertisement, two broadsheet-newspaper pages of small type, sought applicants for 20 senior management jobs in industries like nuclear power, auto manufacturing and textiles.
Over the summer LG announced that it will be producing a flexible 19-inch e-paper broadsheet in black and white made with a metal foil instead of glass.
In Britain, tabloid and even broadsheet newspapers monopolise coverage of sport.
It is these last two criteria that are the most intriguing in traditional broadsheet markets.