You can vary this idiom quite a bit, and creative software designers are doing just that in the never-ending bid to cram more functions onto screens that are always too small.
You know what they say: you can chuck a man down a never-ending cavern, but you can never take away his dignity. Or something.
Democracies foster a never-ending struggle between two rights: The government's obligation to protect national security; and the people's right to know, based on journalists' ability to access information.
Veteran actress Nancy Kwan (of Suzie Wong fame) narrates, but the never-ending narration makes it hard for viewers to breathe.
He's driven this way five times already, watching the same Banks and donut shops and car washes fly past in a never-ending reel.
For reasons that are still unclear, one of the hunkiest actors alive decided to sport a never-ending goatee last winter.
Some were kept in cages lit constantly, so as to resemble a never-ending overcast day.
You'll end up like a hamster on a never-ending wheel.