It does not take much depreciation to wipe out an annual yield of 3-4% a year.
If you buy a 10-year $1, 000bond paying 6% and hold it until it matures, you'll earn $60 a year for ten years — an annual yield of6%, or the same as the interest rate.
It is estimated that a major percentage of the annual yield of revenue from sales is generated during the month or more of intense Christmas shopping before Christmas.
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