"It's cool, but it's a little gimmicky," said Michael Arrington, founder and co-editor of the technology news Web site TechCrunch.
Cuts in public spending will have to go far beyond the gimmicky blitz on top salaries, official cars and mobile phones mentioned so far.
Regardless, the gimmicky new app would likely draw a crowd, making sure your band doesn't go extinct.
There are only two things riskier than being innovative: being gimmicky and doing nothing.