It wouldn't last more than ten seconds, but that didn't matter. The title of world's fastest man would be earned and millions of dollars in sponsorship deals were up for grabs.
Moreover, shirt sponsorship deals for 2010 topped 100 million pounds.
He signed a sponsorship deal with China sportswear manufacturing giant Li-Ning last year and has worn its shoes ever since.
While Rockets coaches try to fit the slender rookie into their rotation,team executives have already signed a ＄ 1 million sponsorship deal with the rter of Yanjing Beer.
The London club agreed to play the friendly after signing a shirt sponsorship deal reported to be worth$91.73 m last month with Korean mobile phone and electronics giant Samsung, the owners of the Bluewings.
Usually in these situations, the proud parents parade before the cameras, appear on talk shows and land lucrative sponsorship deals with baby-products firms.
He lost sponsorship deals with Gatorade and Accenture, while other endorsement deals were scaled down.
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