Like other seaside towns, it was hit by the advent of mass air travel; Brighton and Eastbourne, its more genteel neighbours, have reinvented themselves, but Hastings stagnated.
The two men got on. In the 1990s he reinvented himself as a businessman, and was one of the first individuals allowed to form a joint enterprise with the Cuban government.
Then again, Nokia has reinvented itself many times since its origin in 1865 as a paper mill.
The channel reinvented itself in 1996 as a purveyor of tawdry nostalgia with Pop-Up Video and perfected the form six years later with I Love the 80s.
Take your pick: Peter Schmeichel or Edwin van der Sar, Eric Cantona or Wayne Rooney, Bryan Robson or Nemanja Vidic, Ferguson has constantly reinvented his side, changing the pieces but never the goal.
The overall aesthetic of the show could be described as "reinvented geisha", perhaps not a theme that will persuade everyone.
The old Nite Hawk Café reinvented itself as an expensive restaurant called Tina's and the leap from truck stop to gourmet restaurant symbolizes how Dundee changed to meet the needs of the times.
Instead, as the case of witchcraft accusations against children shows, traditions are being reinvented and adapted to the challenges and insecurities of a globalised world.
Brighton and Eastbourne, its more genteel neighbours, have reinvented themselves, but Hastings stagnated.
More shocking, Dubai, which has reinvented itself as a luxury destination (albeit of a somewhat tacky sort), has been bailed out by its neighbours within the United Arab Emirates.
For the village housewife, a wood-burning stove has been reinvented to make more heat and less smoke for $23.
Since 2008 it has expanded and reinvented itself as a multimedia news producer under the leadership of Robert Rosenthal, a former editor of the Philadelphia Inquirer.
Having long ago depleted most of its oil reserves, Dubai has reinvented itself as a "sell-side" emirate, dreaming up ingenious schemes for other people to invest in.
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