ThelatestChinese“godsong”(anInternettermtodescribepopso...

问题详情：

The latest Chinese “god song”(an Internet term to describe pop songs that spread virally through the Internet(像病毒一样传播开来) is still making debates(争论) between those who view it as a milestone for Chinese pop music going global and those who regard it as a bad image of China.

       Last week, Little Apple, written and performed by the Chopsticks Brothers, won the AMA International Song Award and the duo performed the song at the 2014 American Music Awards in Los Angeles. Another Chinese pop singer, Zhang Jie, won the International Artist Award.

       But while fans of these singers are thinking highly of the awards(奖) and the performance by the Chopsticks Brothers at the AMA celebration, there are others who are less excited. They have questioned the value of the awards and what effect it will have on Chinese culture’s “going abroad”, saying it may leave foreign audiences with a poor impression(印象) of Chinese pop music, and even Chinese culture.

       The Little Apple phenomenon, both home and abroad, can be more easily understood and judged if we look at it from a business view rather than a cultural view. The professional promoters behind the duo have developed a clear strategy(策略) to promote the duo and their works, not just this particular song. Little Apple was originally released(发行) to promote the duo’s film Old Boys: The Way of the Dragon.

       From the very beginning a marketing strategy was used to promote(提升) the song, which immediately went viral on the Internet due to its repetitive rhythm(重复的韵律)，easy-to-remember lyrics(歌词), simple and funny dance and, most importantly, grass roots (草根)nature. The video accumulated(积攒) more than 1 billion bits on China’s major video websites.

       Although the song was generally disliked by music professionals who criticized(批评) it as “musical junk food”, Little Apple’s popularity nationally paved the way(为…铺平道路) for promoting the duo internationally.

33.   The writer’s attitude to the song of Little Apple is ______ .

A. opposed(相反的)      B. negative(消极的)       C. objective(客观的)     D. critical

34. What do the underlined words “the duo” refer to?

A. Little Apple   B. Chopsticks Brother      C. Zhang Jie                 D. American singers

35. We can learn from the passage that ________ .

A. Little Apple’s popularity is also a success of marketing strategy.

B. Little Apple is generally thought nothing by the AMA.

C. Little Apple is really popular with all people in China.

D. Little Apple was originally released as a pop play on the Internet.

【回答】

CBA

知识点：科普环保类阅读

题型：阅读理解