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             Howayoungdesignerbroughtbackafashionhouse?...

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             Howayoungdesignerbroughtbackafashionhouse?...

              How a young designer brought back a fashion house?

Sharon Tal。a graduate of Engineering and Design in Israel,began her career in Paris and moved her way up to head designer in London. But the 33-year-old designer felt a strong desire to return to her native Israel.

Back at home, she began to think about the famous fashion house Maskit, founded in 1953 by Ruth Dayan,a legend in Israel's design world. The brand had everything Tel stood for as a designer. But there was one problem: Maskit had been closed for more than 20 years.

Maskit was founded by Dayan when she visited artists and craftsmen skilled in decorative arts. They were living in small Israeli towns. and she wanted to help them earn a living wage.

From 1960 to 1980. the Maskit Fashion House created more than 2,000 jobs for such craftsmen and ran 10 stores in Israel and one in New York. But by 1994 the industry had changed, and the company shut down. Dayan moved on to focus her time on social causes.

Tal contacted Dayan, and the two arranged a meeting. The rest, as they say, is history. The meeting led to a cooperation to bring back the Maskit brand to life two decades after it closed.

Tal said she wanted to create something that would be hers, but also make a bigger impact. “Our vision is to become a leading international fashion house inspired from Israel,”Tal said.

Reviving such a fashion brand would take time and careful preparations. Tal and Dayan spent a year getting in touch with former employees and collecting Maskit items.

Their hard work has paid off. Tal won the Most Promising Designer award from the Israel Fashion Industry Awards.

Talking of Ruth,Tal Says.“  Ruth is an amazing and inspiring person. She has been guiding me through the whole way and she's been an active partner through the inspirational process.

24. Why did Tat want to rebuild Maskit?

A. She was inspired by Ruth Dayan.

B. She was in favor of what Maskit showed.

C. She wanted to create more job opportunities.

D. She planned to help the poor artists and craftsmen.

25. When did Sharon and Dayan have a meeting for their cooperation?

A. In 1954.        B. In 1994.        C. In 2004.        D. In 2014.

26. Which of the following can best describe Sharon Tat?

A. Confident and generous.            B. Kind-hearted and smart.

C. Ambitious and hard-working.        D. Creative and considerate.

27. Which is the right order of what Tat did?

①She returned to Israel.

②She got in touch with former employees of Maskit.

③She worked as a head designer.

④ won the Most Promising Designer award.

⑤She had a face-to-face talk with Dayan.

A.③④②①⑤                           B.③②①④⑤

C.①⑤③②④                           D.③①⑤②④

【回答】

BDCD

知识点:*经济文化类阅读

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