A survey published in the journal Personality and Individual Differences found facial scars (such as Rhys Ifans' here) increase women's rating of men's attractiveness in the short-term.
As well as the movie's writer and star Emma Thompson, Maggie Gyllenhaal, and Rhys Ifans, a pig graced the event in London's Leicester Square.
But Rhys Ifans seems likely to have the last laugh because psychologists reckon that happier marriages result from attractive women who wed uglier men.
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