That's why last year's Latin rock poster boy Ricky Martin is working extra hard to establish himself as more than just a bonbon shaking phenom with his second English language album, "Sound Loaded."
We saw the original South American motorcycle poster boy's Norton "La Poderosa II". Or maybe it was a replica - my Spanish is poor.
Liu is a China poster boy; its sports officials have made no secret that anything less than gold is unacceptable.
He may be the poster boy for cool, but he's sweating.