Believe it or not behavioral finance researchers have found many investors prefer the former - even though it leads to inferior stock-price performance.
Topics include: portfolio theory; equilibrium models of security prices( including the capital asset pricing model and the arbitrage pricing theory); the empirical behavior of security prices; market efficiency; performance evaluation; and behavioral finance.
She is also interested in behavioral finance, which is great tome because that's one of my interests.
Our previous lecture was about behavioral finance and it was about human failings.