Amarketingdirectorforafamouscomputermanufacturerwasdesi...

問題詳情：

A marketing director for a famous computer manufacturer was designing a new advertisement for his company. While researching consumers’ response to his product, he asked, “Ships are commonly referred to as ‘she’ or ‘her’. What gender （*別）would you give to your computer? Give four reasons to support your answer. ”

A large group of women reported that the computers should be referred to as “he” or “him” because:

①In order to get their attention, you have to turn them on.

②They have a lot of data, but are still hard to understand.

③They are supposed to help you solve problems, but half the time they are problems.

④As soon as you buy one, you realize that if you had waited a little longer, you could have had a better model.

The men, on the other hand, said that computers should be referred to as “she” or “her” because：

①The language they use to communicate with other computers is impossible to understand for most men.

②Even your smallest mistakes are stored in the long-term memory and will be remembered forever.

③As soon as you get one, you find yourself spending half your money on accessories (附件) for it.

1．In fact, computers really _______.

       A．should be referred to as “she”

       B．should be talked about as “he”

       C．are neither “she” nor “he”

       D．are either “he” or “she”

2．Why did the man ask people such a strange question?

       A．Because he was a marketing director of a computer company.

       B．Because he was not sure whether to use “she” or “he” for his computer.

       C．Because he wanted to make special computers for men and women.

       D．Because he was planning an advertisement for his computer.

3．From the women’s answers, we can see _______.

       A．they generally don’t know as much about computer as men do

       B．they want to use a computer without turning it on

       C．they can’t make up their minds when to buy a new computer

       D．they love computers as much as they love their husbands

4．Which of the following is NOT implied in the reported answers?

      A．Women think computers can solve problems.

       B．Women are likely to remember their husbands’ small mistakes.

       C．Some women’s computers usually work half the time.

       D．Some women believe they might find a better husband if they wait a little longer.

【回答】

CDAC

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