The scandal, for which the 32-year-old was dubbed "cocaine Kate", prompted some advertisers to drop Moss, who has graced the covers of countless glossy magazines.
The young, brash Mr McInerney gained a notorious reputation in gossip pages and glossy magazines for his own hard-partying habits, his reported drug use and dramatic private life.
This experiment suggests most of us do it automatically to varying degrees and, just as the glossy magazine advice goes, it does encourage other people to like us.
How long can unpleasant microbes live on glossy magazine covers or, for that matter, the pages of a newspaper?
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