The strategic question for an enterprise is how to find way of both contributing value to the ecosystem, and drawing value from the ecosystem, through the provision of ecologically viable services.
This ecologically diverse wilderness-where prized coffee is grown-is rarely trekked by Jamaicans, let alone foreign visitors.
What is certain is that in the last decade of her life, Mrs Root set up a local task force to wage a harsh but ecologically admirable campaign against fish poachers destroying the lake's resources.
And the once simple wish to create a line of exquisite diamond jewelry grew into a mission — to create an ecologically and ethically correct jewelry brand.
In 1991 the owners of the power plant decided to improve the public perception of the Cruas station by ordering an ecologically-themed mural for one of the cooling towers.
While scientists differ on whether the carp would thrive in the great Lakes, which are colder, deeper and ecologically different than rivers, many say the risk is too great to take any chances.
It's also a city which is less consumption-oriented, well managed, financially sound, and which is green and ecologically friendly.
But vast areas are still being slashed, mostly in the tropics, including each year a Switzerland-size area of previously undisturbed, ecologically precious "primary" forest.
The city's and its adjacent areas' omnipresent lush tropical rainforest is also a selling point for tourists. The city is ecologically well protected.
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