If you've ever had to slam on the brakes to prevent an accident, you know that the time it takes to get your foot to that pedal can seem like an eternity.
If the authorities have to slam on the brakes, the property market will falter, jeopardising loans to developers and builders.
A child suddenly ran out into the road and I had to slam on the brakes.
Because now is the time to step on the gas, not slam on the brakes.
A seagull swooped down in front of her car, causing her to slam on the brakes.
As a result, they might do worse in the office scenario I described, but they might also be the first to slam on the brakes in the car/mobile phone scenario.
Very few executives have experience in strategic recalibration and therefore their natural inclination is to slam on the brakes and make across-the-board cuts, killing the good and the bad.
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