Last October Mondadori announced the sale of 80% of its printing arm and is looking to rationalise its business further.
As a result, despite the biggest crisis in living memory in the industry, firms are failing to rationalise.
When they are not tawdry opportunities to air grievances, settle scores or rationalise errors, they tend to be tales of adversity with a triumphant twist.
GM sold Saab in early 2010 as part of a drive to rationalise its brands but Spyker has struggled to keep the carmaker going.
Scarcity of supply or population shifts are often used to rationalise high house prices, but such fundamentals should push up rents, too.