Mobile operators have a hope for number portability between different brands of services such as prepaid service and GoTone service both provided by China Mobile.
In most of Africa, meanwhile, only a fraction of people have bank accounts-but there is huge demand for cheap and convenient ways to send money and buy prepaid services such as airtime.
The third factor was what Nielsen calls “payment options, ” meaning the availability of prepaid service, which is used by people who want to save money and those with bad credit.