Then last month, in a touchy-feely gesture not typical of Britain, David Cameron announced that the British government would start collecting figures on well-being.
Palin adopted a touchy-feely tone during the hour long interview. Photograph: Reuters.
Over several years, Americans have been training their counterparts in these countries in everything from marksmanship and parachuting to the more touchy-feely stuff of winning over hearts and minds.
The consensus seems to be that Cameron is going touchy-feely because in reality he's wielding an ax.
By "clingy," I don't mean physically touchy-feely - although women can be turned off by such behavior.
These connect (via an adaptor, naturally) to the more touchy-feely sounding US and European-built modules Unity, Destiny and Harmony.
Then there are the really touchy-feely questions, seemingly plucked from a personality test.
Money can help, even in Silicon Valley, the home of touchy-feely corporate cultures.